Beautiful Engine · Los Angeles

Jordan Robinson

Visual designer and creative lead for sports, entertainment and culture: sponsorship pitch design, brand systems, experiential concepts and custom creative tools.

Selected work

• ATHLOS — ATHLOS, 2025–2026. Sponsorship pitches for Alexis Ohanian's women's track and field property, with event ideas made for each brand.
• Hudson Yards — Hudson Yards, 2025–2026. Sponsorship pitches for the Edge, the plaza and the screens across Hudson Yards.
• Sphere — Sphere, 2023–2026. Sponsorship pitches for the Sphere in Las Vegas, starting with its first sales decks before the venue opened.
• Madison Square Garden — Madison Square Garden, 2023–2025. Sponsorship pitches for MSG's venues and teams, including the Garden, Radio City, the Knicks and the Rangers.
• Twitter — Twitter, 2011–2022. Campaign concepts and pitch decks for Twitter's global sales team, over nearly 11 years at the company.
• #FollowLocalJournalists — Twitter, 2021. A World Press Freedom Day campaign that sent new followers to local reporters when they needed it most.
• Mary Poppins Lamp Post — Twitter, 2018. A Mary Poppins street lamp that changed color with the live Twitter conversation during a cast Q&A.
• Twitter Trivia Room — Twitter, 2014–2016. A projection-mapped game room where three players raced through Twitter trivia by DM to open a prize box.
• Beautiful Engine Art Car — Beautiful Engine, 2016–2019. An electric Moroccan-inspired art car I rebuilt for Burning Man, with a new motor and an animated LED ceiling.
• Phosphene — Beautiful Engine, 2025. A browser-based VJ tool I use for audio-reactive visuals at my DJ sets and projections.
• CampShade — Beautiful Engine, 2026. A free 3D planner that turns a camp's shade structure into a parts list, a wind rating and a build manual.
• Watt's The Connection — Beautiful Engine, 2025. A web tool for planning LED builds, with a wiring diagram that updates as you pick parts.
• Tweet Mockup Tool — Twitter, 2018. A self-serve tool that let Twitter's sales teams make realistic tweet mockups without a designer.
• Prism — Beautiful Engine, 2025. A multi-stream viewer for watching several live YouTube streams at once, in one browser tab.

Field Notes

• Leading by Making — Why I think the best creative directors stay close to the craft, and why I'm looking at Lead and senior IC roles over pure management.
• Tools I Use and Love — The hardware, software and analog things that show up in everything I make. The list will grow.
• The Mutant Vehicle — Photos and notes from the Burning Man art car build: Taylor Dunn chassis, Moroccan palanquin, LiFePO4 power. More as it changes.
• Notes on Sponsorship Pitch Design — What I learned designing sponsorship pitches for the Sphere and CPC, a kind of design almost no one writes about.
• From HyperCard to TouchDesigner — A line from HyperCard stacks on a Macintosh Classic II in 1991 to an interactive projection wall in 2026.

Résumé · hello@beautifulengine.com