ATHLOS · 2025–2026

ATHLOS

Visual identity and sponsorship pitch framework for a new women's track and field property.

Role: Design Director · Studio: Crown Properties Collection (OVG) · Client: ATHLOS · Location: NYC

Overview

Led creative onboarding for ATHLOS as a new Crown Properties Collection client. Built visual identity and sponsorship pitch framework from scratch, designing custom presentations pitched to Fortune 500 brands for this groundbreaking women's athletics property.

The challenge

Create a brand that feels athletic and elevated without aggressive sports cliches.

The approach

Fine art and fashion editorial influences balanced with bold geometric energy.

Results

• New client framework from scratch
• Fortune 500 sponsorship pitches
• Visual system from social to stadium

Disciplines: Partnership Design, Brand Systems, Presentation Design

Brands pitched: Nike, Toyota, Meta, Google Pixel, American Express, Delta, United, Deloitte, L'Oreal, Lululemon, Coach, Airbnb, State Farm, Peloton, Instacart, DraftKings, Brooks, On Cloud, Oura, Cash App, GOAT, Ramp, Essentia Water, C4 Energy

Pitch decks

• Nike Partnership
• Deloitte Global
• Delta Airlines
• Google Pixel
• Airbnb

More work

• Sphere
• Twitter
• Hudson Yards
• Madison Square Garden
• Phosphene
• Watt's The Connection
• Tweet Mockup Tool
• Prism
• Mary Poppins Lamp Post
• Projection-Mapped Rooms
• Beautiful Engine Art Car

Jordan Robinson · Beautiful Engine