Twitter · 2012–2022
Sales pitch design systems and campaign concepts built inside a global social platform.
Role: Lead Creative Specialist · Client: Twitter · Location: SF + LA
Recruited as one of the first two creative specialists on the Brand Strategy team, supporting Twitter's global sales organization. Over nearly 11 years, I designed campaign concepts for 78+ Fortune 500 brands, including Disney, HBO, Netflix, Nike, Toyota, Google, Microsoft, and DraftKings, all during major cultural tentpole moments.
Build a creative function from scratch at a company that had never had creative specialists on its sales team.
Developed the pitch design system from zero, creating high-fidelity campaign concepts showing Fortune 500 brands how their story would come to life on the platform.
Disciplines: Brand Strategy, Campaign Design, Pitch Systems
Brands pitched: Apple, Google, Microsoft, Amazon, Disney, Nike, AT&T, Toyota, Ford, Pepsi, Coke, McDonalds, Uber, HBO, Netflix, Budweiser, American Express, Mastercard, T-Mobile, P&G, Adobe, Hulu, ESPN+, MLB, Paramount, Warner Brothers, Fox, Sony, EA, Epic Games, Xbox, Hyundai, Chipotle, Wendys, Beats, Unilever, Home Depot, DraftKings