Sphere · 2023–2026
First-ever visual pitch systems and experiential mockups for premium Sphere partnership opportunities.
Role: Design Director · Studio: Crown Properties Collection (OVG) · Client: Sphere · Location: LV
Designed the first-ever partnership visuals for the Sphere before the venue opened, working directly with the MSG team. As the Sphere became a cornerstone of the CPC portfolio at OVG, I led all sponsorship pitch creative, engineering ultra-personalized experiential mockups for brands including Apple, Nike, Google, Amazon, Disney, Netflix, Louis Vuitton, Pepsi, and over 150 others. The work spans global tentpole moments like the Wicked movie exosphere takeover, Macallan whisky launches, and Nike product reveals, directly contributing to ~$400M in topline revenue.
How do you sell a 7–8 figure sponsorship for a venue that doesn't exist yet?
Working directly with the Sphere Design & Creative Services team, I translated their brand guidelines into compelling pitch narratives with ultra-personalized experiential mockups.
Disciplines: Presentation Design, Experiential Mockups, Visual Systems
Brands pitched: Apple, Nike, Google, Amazon, Disney, Netflix, Meta, Pepsi, Coke, Starbucks, Toyota, Ford, Adidas, Louis Vuitton, Gucci, Mastercard, American Express, AT&T, Verizon, NBA, NFL, Red Bull, NVIDIA, Cartier, Balenciaga, Sephora, CeraVe, Heineken, Macallan, Jägermeister, Target, Chase, UBS, Delta, AirBnB, TikTok, Nintendo, SAP, Rivian, Booking.com