Twitter · 2018

Mary Poppins Lamp Post

A Twitter-powered physical activation translating live social conversation into theatrical light.

Role: Lead Creative Specialist · Client: Twitter · Location: NYC

Overview

Engineered a Twitter-activated lamp post for the Mary Poppins premiere that changed colors based on real-time hashtag data.

The challenge

Make the invisible (Twitter conversation) visible and magical.

The approach

Physical lamp post connected to Twitter's streaming API, mapping hashtag volume to color.

Results

• Live premiere activation
• Real-time hashtag-driven color
• Digital-physical bridge

Disciplines: Experiential Design, Live Data, Physical Computing

More work

• Sphere
• ATHLOS
• Twitter
• Hudson Yards
• Madison Square Garden
• Phosphene
• Watt's The Connection
• Tweet Mockup Tool
• Prism
• Projection-Mapped Rooms
• Beautiful Engine Art Car

Jordan Robinson · Beautiful Engine